Cover Design. Which came first, the cover or the book? It's the first thing you see and the impression you remember when a title comes to mind. It's the face of the book, the personality, the digital communicator of what lies within. It's the glue that binds the book to the reader. 

It's a challenge to create such an important and lasting visual icon to stimulate the buyer to further investigation of what this book is all about. Basically, it says, "Buy me!".